Industrial Supplier
Supplier and customer communication scattered across WhatsApp, calls, and email.
The Problem
An industrial supplier managing hundreds of SKUs across dozens of suppliers and customers had a communication problem. Orders came in via WhatsApp. Confirmations went out by email. Status updates happened over phone calls. Nothing was centralized.
The operations team was spending most of their day chasing information across channels — tracking down order confirmations, relaying delivery updates, and manually reconciling what had been promised versus what had been delivered. Errors were frequent, response times were slow, and customers were losing patience.
What We Built
We built a unified communication layer combining WhatsApp automation and a Voice AI agent. Customers and suppliers now interact through their preferred channels — WhatsApp, phone, or email — and every interaction feeds into a single system of record.
The WhatsApp automation handles order placement, confirmation, and status inquiries. The Voice AI agent manages phone-based interactions, capturing order details, providing delivery updates, and routing complex requests to the right team member.
All communications are logged, structured, and searchable — turning scattered conversations into actionable operational data.
Key Results
1
Unified source of truth for all orders
3→1
Channels consolidated into one system
60%+
Reduction in manual data entry
Highlights
- WhatsApp automation for order placement and status inquiries
- Voice AI agent handling phone-based supplier and customer interactions
- All communications logged, structured, and searchable
The Outcome
The company now has a single source of truth for every order and status update across the supply chain. Response times improved dramatically — customers get instant confirmations and updates instead of waiting for a team member to check and call back.
The operations team shifted from chasing information to managing exceptions. Order errors dropped as manual data entry was replaced by structured, automated capture. The system scales with volume — more orders no longer means more phone calls.
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